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AT&T 🏄

@SummerBreak follows a group of LA kids living out loud on the beaches of Southern California for their final summer together. Played across social media fans were included in an unprecedented level of immersion, giving direct access to the cast and the drama in real-time, as it happens. @SummerBreak represents the intersection of mobile technology and entertainment, and highlights how AT&T’s network, products and services power experiences that reflect the mobile lifestyle of today’s youth.


2014
Client: AT&T
Agency: Astronauts Wanted + Fullscreen