The campaign prominently featured Batiste while partnering with lifestyle influencers like Katie Austin. The aim was to educate consumers on how effortlessly Batiste can be integrated into their dynamic routines. Through engaging photo and video content, the campaign illustrated that Batiste is not just a product, but an enabler for embracing life's spontaneous moments with confidence.

2018
Client: Batiste
Agency: Viacom/Whosay