Madeleine Byrne: Instagram Post
To drive awareness to LifeStyles and their re-launch of the ZERO product line, Lifestyles partnered with influencers to present ZERO condoms as the thinnest LifeStyles Condoms yet - Brining couples physically closer together. The Dare To Be Closer campaign was grounded in the brand platform, Smart is Sexy.
2018
Client: Lifestyles USA
Agency: Viacom/Whosay