PayPal’s Pay in 4 is a flexible ‘buy now pay later’ payment option. With no hard news to promote, the team conducted a gen pop survey to validate why consumers are exploring flexible payment options to contextualize changing spending patterns as summer shopping heats up. Leveraging Maeve as our campaign spokesperson, the campaign  garnered online media coverage, including InStyle, PopSugar, Fashionista and WWD. The team also partnered with StyleCaster and Glamour to create sponsored content that highlighted Pay in 4 as a flexible, accessible, credit option.

Maeve posted complementary Instagram content about purchases and her internal dialogues on if she “wants” or “needs” several trendy summer fashion items.


2021
Client: PayPal
Agency: Edelman