Maddie Ziegler: Instagram Post
In order to get teens to declare, wear, and share their love of Pop-Tarts, we partnered with influencer Talent to challenge fans to express their fandom around the three most popular Pop-Tarts eating behaviors - Frozen, Toasted, and Straight Up. This UGC campaign built around the hashtag #PopTartsCollabContest inspired fans to share their love of Pop-Tarts and rewarded the most engaged fans with custom swag, shout-outs, regrams and retweets.
2019
Client: Kelloggโs
Agency: Viacom