paypal
pay in 4
paypal's pay in 4 is a flexible buy now pay later payment option.
with no hard news to promote, a general population survey was conducted to validate why consumers are exploring flexible payment options to contextualize changing spending patterns.
leveraging maeve as our spokesperson, the campaign garnered 22 pieces of online media coverage, including instyle, popsugar, fashionista, and wwd, resulting in millions of impressions.
additional coverage was secured from marie claire, harper’s bazaar, nbc news, and glossy.
partnerships were formed with stylecaster and glamour to create sponsored content that highlighted ‘pay in 4’ as a flexible, accessible credit option.
maeve posted complementary instagram content about purchases and her internal dialogues on if she "wants" or "needs" several trendy summer fashion items.
2021
client: paypal
agency: edelman
with no hard news to promote, a general population survey was conducted to validate why consumers are exploring flexible payment options to contextualize changing spending patterns.
leveraging maeve as our spokesperson, the campaign garnered 22 pieces of online media coverage, including instyle, popsugar, fashionista, and wwd, resulting in millions of impressions.
additional coverage was secured from marie claire, harper’s bazaar, nbc news, and glossy.
partnerships were formed with stylecaster and glamour to create sponsored content that highlighted ‘pay in 4’ as a flexible, accessible credit option.
maeve posted complementary instagram content about purchases and her internal dialogues on if she "wants" or "needs" several trendy summer fashion items.
2021
client: paypal
agency: edelman
