https://nateandersonp.cargo.site NPA Thu, 11 Apr 2024 18:40:25 +0000 https://nateandersonp.cargo.site en https://nateandersonp.cargo.site/Nav Sun, 07 May 2023 16:29:25 +0000 NPA https://nateandersonp.cargo.site/Nav selected projects: ❶spotify <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/4aeceffd627ced8fa54cfb0940580b156c622d979e7fb883d4bbe6af37bb94e2/s_ww_gif-high.gif" data-mid="180169617" border="0" src="https://freight.cargo.site/w/739/i/4aeceffd627ced8fa54cfb0940580b156c622d979e7fb883d4bbe6af37bb94e2/s_ww_gif-high.gif" /> ❷walmart <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/900163d56b18e1d5fefe9bee76963047eb044b8ded352ad9dde91d354eecea51/BU_30-high.gif" data-mid="180171741" border="0" src="https://freight.cargo.site/w/739/i/900163d56b18e1d5fefe9bee76963047eb044b8ded352ad9dde91d354eecea51/BU_30-high.gif" /> ❸paypal + venmo <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/2774c75c9dd2e0d3e1ca2b6707887afbeb748e734a749d6dbe55cd9d73d09417/NPH_PPVM30-high.gif" data-mid="180172354" border="0" src="https://freight.cargo.site/w/640/i/2774c75c9dd2e0d3e1ca2b6707887afbeb748e734a749d6dbe55cd9d73d09417/NPH_PPVM30-high.gif" /> ❹paypal<img width="1732" height="941" width_o="1732" height_o="941" data-src="https://freight.cargo.site/t/original/i/f38217ceecd8658d9b39bd6c51d015c75ba94c907d987bd9440eb11e76089fc8/Screen-Shot-2021-07-21-at-12.00.04-PM-copy.png" data-mid="180315656" border="0" src="https://freight.cargo.site/w/1000/i/f38217ceecd8658d9b39bd6c51d015c75ba94c907d987bd9440eb11e76089fc8/Screen-Shot-2021-07-21-at-12.00.04-PM-copy.png" /> ❺shea<img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/c2adb5ab092adcbc857ed58dc0c8fc56a2a4809e05ffb2a28ee65ee5e8f90238/smm-gif2.gif" data-mid="208773679" border="0" src="https://freight.cargo.site/w/739/i/c2adb5ab092adcbc857ed58dc0c8fc56a2a4809e05ffb2a28ee65ee5e8f90238/smm-gif2.gif" /> ❻cantu <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/20dc65cd8e15661fa6b9c9b808b5507e13a085cf6894c270aa986cbe0cd8cbf8/Trim-30-Cantu-high.gif" data-mid="180173211" border="0" src="https://freight.cargo.site/w/739/i/20dc65cd8e15661fa6b9c9b808b5507e13a085cf6894c270aa986cbe0cd8cbf8/Trim-30-Cantu-high.gif" /> ❼rally <img width="480" height="320" width_o="480" height_o="320" data-src="https://freight.cargo.site/t/original/i/a67c8b4b890d1de0278ed3469cb1f5a7df550a4b415a0804f954181a9a7478e5/giphy-3.gif" data-mid="180314863" border="0" src="https://freight.cargo.site/w/480/i/a67c8b4b890d1de0278ed3469cb1f5a7df550a4b415a0804f954181a9a7478e5/giphy-3.gif" /> ❽google <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/b2ec187a21a26e626adf89c5ab0eb8c21744eb897566a1dae31e438add3b5d14/W_G_B15-high.gif" data-mid="180173672" border="0" src="https://freight.cargo.site/w/739/i/b2ec187a21a26e626adf89c5ab0eb8c21744eb897566a1dae31e438add3b5d14/W_G_B15-high.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/a1ddaca78c0603751e09f4d46299057d02b24d7e2f92dfaaa5772c7f8fec5bb9/V_LJ_B_L-high.gif" data-mid="180174710" border="0" src="https://freight.cargo.site/w/739/i/a1ddaca78c0603751e09f4d46299057d02b24d7e2f92dfaaa5772c7f8fec5bb9/V_LJ_B_L-high.gif" /> https://nateandersonp.cargo.site/spotify Sun, 07 May 2023 16:29:25 +0000 NPA https://nateandersonp.cargo.site/spotify spotifyfrequency spotify’s frequency is their dedicated platform for black creators and listeners. as a prelude to mental health awareness month, the campaign, 'waves of wellness', engaged the gen z demographic, spotlighted mental health, self-care, and the essence of black joy. this 360 campaign incorporated both online and offline experiences. an impactful element of the strategy was an out-of-home (ooh) video ad displayed in penn plaza. organic and paid social video content was also produced for youtube, instagram, and tiktok, along with audio ads on spotify. the campaign gained significant traction, achieving over 3.7 million views on instagram within the first 24 hours. 2023 client: spotify agency: retrospect https://nateandersonp.cargo.site/shea Thu, 11 Apr 2024 18:40:25 +0000 NPA https://nateandersonp.cargo.site/shea sheamoistureblack men love as black men evolve their perspectives on self-care, wellness, and embracing their complexities, sheamoisture aimed to create a safe space for this journey. the 'black men love' campaign was a celebration and normalization of the multifaceted experiences of black men. developed as a full-funnel initiative with video assets at the core, the campaign highlighted authentic stories redefining love for self and community in black men's own words.the social video content resonated deeply, with the campaign earning a webby award&nbsp; in the corporate social responsibility category. 2023 client: unilever / sheamoisture agency: retrospectrecognitions: 2024 Webby Winner Video
Corporate Social Responsibility (Branded) <img width="668" height="667" width_o="668" height_o="667" data-src="https://freight.cargo.site/t/original/i/456f10dd8f9abae828014104906dd059623d1f3ba63e08e4f4f7693d3ae756ac/Site_Badges_2024_bw_webby_winner.png" data-mid="209657843" border="0" src="https://freight.cargo.site/w/668/i/456f10dd8f9abae828014104906dd059623d1f3ba63e08e4f4f7693d3ae756ac/Site_Badges_2024_bw_webby_winner.png" /> https://nateandersonp.cargo.site/walmart Mon, 29 May 2023 18:08:43 +0000 NPA https://nateandersonp.cargo.site/walmart walmartblack and unlimited to address the challenges surrounding misconceptions, engagement, and support for black-owned brands and creators, a collaboration was formed for walmart’s brand platform, ‘black &amp; unlimited’. the strategic execution amplified the voices of black artists and entrepreneurs across various channels, including tv, radio/ spotify, user-generated social content, and commissioned artwork. multiple content streams were designed, creating a platform for black creators and thereby positioning walmart as a supportive ally in their journey. 2023client: walmartagency: retrospect &amp; bbh media partners: bet, revolt artists:&nbsp;tyler clark, lyne lucien, jamilla okubu, adrian o. walker artwork: lyne lucien (bottom right), jamilla okubu (middle right) <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6482336e9e2c4ceeae250d3b00cb08897e6127c3828e16485651fdcc8cf3a9b5/Lynne-final.jpg" data-mid="181854690" border="0" src="https://freight.cargo.site/w/1000/i/6482336e9e2c4ceeae250d3b00cb08897e6127c3828e16485651fdcc8cf3a9b5/Lynne-final.jpg" /> https://nateandersonp.cargo.site/paypal-venmo-1 Mon, 29 May 2023 22:12:45 +0000 NPA https://nateandersonp.cargo.site/paypal-venmo-1 paypal + venmo#thankqrc to promote safe in-store shopping practices during the pandemic, paypal and venmo initiated the #thankqrc campaign. featuring, neil patrick harris, the campaign urged consumers to utilize touch-free qr codes for checkouts at cvs stores across the country. as part of the campaign, a virtual launch was conducted and consumers were invited to share their safe shopping experiences. selected participants were rewarded with funds from neil patrick harris’s paypal and venmo alias accounts. the campaign led to a significant increase in transactions and new user adoption of paypal and venmo qr codes. 2021 client: paypal &amp; venmo agency: edelman <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4c08350ab314a40fc820a21dc61851b7b92564969557080eb43febe221a5e5de/Nph2DP.jpg" data-mid="180344891" border="0" src="https://freight.cargo.site/w/1000/i/4c08350ab314a40fc820a21dc61851b7b92564969557080eb43febe221a5e5de/Nph2DP.jpg" /> <img width="1006" height="1230" width_o="1006" height_o="1230" data-src="https://freight.cargo.site/t/original/i/d4a80c0b904da8f07965a589086924999d81ea4f30c2ea6e6ee020a3c89d6822/Screen-Shot-2022-08-05-at-12.44.50-PM.png" data-mid="180346090" border="0" src="https://freight.cargo.site/w/1000/i/d4a80c0b904da8f07965a589086924999d81ea4f30c2ea6e6ee020a3c89d6822/Screen-Shot-2022-08-05-at-12.44.50-PM.png" /> <img width="2430" height="1358" width_o="2430" height_o="1358" data-src="https://freight.cargo.site/t/original/i/a2e8d7e6c250b45af7ff90a475f8e6ac899a9a38ccafbee98fbecee127c6c5b3/Screen-Shot-2022-08-05-at-1.05.22-PM.png" data-mid="180345516" border="0" src="https://freight.cargo.site/w/1000/i/a2e8d7e6c250b45af7ff90a475f8e6ac899a9a38ccafbee98fbecee127c6c5b3/Screen-Shot-2022-08-05-at-1.05.22-PM.png" /> <img width="858" height="1286" width_o="858" height_o="1286" data-src="https://freight.cargo.site/t/original/i/7964bbbc85624966664c8d3d426cf9ac9aa7c14e0771931bca885de71d72f5dd/Screen-Shot-2022-08-05-at-12.48.01-PM.png" data-mid="180345469" border="0" src="https://freight.cargo.site/w/858/i/7964bbbc85624966664c8d3d426cf9ac9aa7c14e0771931bca885de71d72f5dd/Screen-Shot-2022-08-05-at-12.48.01-PM.png" /> https://nateandersonp.cargo.site/paypal-1 Thu, 08 Jun 2023 15:16:02 +0000 NPA https://nateandersonp.cargo.site/paypal-1 paypalpay in 4 <img width="1218" height="894" width_o="1218" height_o="894" data-src="https://freight.cargo.site/t/original/i/5f9f984f47a9e66d1437ff54651d03d47e9b08e3f5ae4c0870bc5277bd77dd6b/Screen-Shot-2021-07-21-at-12.08.10-PM.png" data-mid="181487412" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/5f9f984f47a9e66d1437ff54651d03d47e9b08e3f5ae4c0870bc5277bd77dd6b/Screen-Shot-2021-07-21-at-12.08.10-PM.png" /> paypal's pay in 4 is a flexible buy now pay later payment option. with no hard news to promote, a general population survey was conducted to validate why consumers are exploring flexible payment options to contextualize changing spending patterns. leveraging maeve as our spokesperson, the campaign garnered 22 pieces of online media coverage, including instyle, popsugar, fashionista, and wwd, resulting in millions of impressions.additional coverage was secured from marie claire, harper’s bazaar, nbc news, and glossy. partnerships were formed with stylecaster and glamour to create sponsored content that highlighted ‘pay in 4’ as a flexible, accessible credit option. maeve posted complementary instagram content about purchases and her internal dialogues on if she "wants" or "needs" several trendy summer fashion items.2021 client: paypal agency: edelman <img width="984" height="1768" width_o="984" height_o="1768" data-src="https://freight.cargo.site/t/original/i/57fbb87221f9009f0fa5a5190c5dba9ed9599783144b4cbc484bb3742e7b965a/Screen-Shot-2021-07-25-at-7.23.24-PM.png" data-mid="181487468" border="0" src="https://freight.cargo.site/w/984/i/57fbb87221f9009f0fa5a5190c5dba9ed9599783144b4cbc484bb3742e7b965a/Screen-Shot-2021-07-25-at-7.23.24-PM.png" /> <img width="1318" height="1336" width_o="1318" height_o="1336" data-src="https://freight.cargo.site/t/original/i/f5f4e243ce70e68454d76d4823a00601d350f5af2884215f83958d8109a86919/Screen-Shot-2021-07-21-at-12.00.43-PM.png" data-mid="181487489" border="0" src="https://freight.cargo.site/w/1000/i/f5f4e243ce70e68454d76d4823a00601d350f5af2884215f83958d8109a86919/Screen-Shot-2021-07-21-at-12.00.43-PM.png" /> <img width="1506" height="1328" width_o="1506" height_o="1328" data-src="https://freight.cargo.site/t/original/i/b49c533345909fc2c34f6cf2dba0bdeb033d723e1902d27f79103b95fade7f82/Screen-Shot-2021-07-21-at-12.04.50-PM.png" data-mid="181487487" border="0" src="https://freight.cargo.site/w/1000/i/b49c533345909fc2c34f6cf2dba0bdeb033d723e1902d27f79103b95fade7f82/Screen-Shot-2021-07-21-at-12.04.50-PM.png" /> <img width="1170" height="2074" width_o="1170" height_o="2074" data-src="https://freight.cargo.site/t/original/i/dac0ebb57bad82efbea56440a6400c9e4553c0a300d6d763dc5e3132ea380c69/IMG_0266.jpg" data-mid="181487485" border="0" src="https://freight.cargo.site/w/1000/i/dac0ebb57bad82efbea56440a6400c9e4553c0a300d6d763dc5e3132ea380c69/IMG_0266.jpg" /> <img width="1822" height="1222" width_o="1822" height_o="1222" data-src="https://freight.cargo.site/t/original/i/40ba62145826ca1ac0c7065fc6f3935d81d80ab16da8d8b26c6995298da6d6cf/Screen-Shot-2021-07-21-at-12.00.04-PM.png" data-mid="181487452" border="0" src="https://freight.cargo.site/w/1000/i/40ba62145826ca1ac0c7065fc6f3935d81d80ab16da8d8b26c6995298da6d6cf/Screen-Shot-2021-07-21-at-12.00.04-PM.png" /> https://nateandersonp.cargo.site/cantu Thu, 08 Jun 2023 15:25:42 +0000 NPA https://nateandersonp.cargo.site/cantu cantuas you are amid their brand transformation, cantu beauty launched a global campaign, 'as you are', to celebrate diversity in bodies, styles, and hair types. the campaign reintroduced cantu’s brand to an updated consumer base across video, photo, web and experiential, while maintaining its core identity and endorsing the joy of personal style expression. 2022 client: cantu beauty agency: media.monks &amp; cashmere <img width="2388" height="1432" width_o="2388" height_o="1432" data-src="https://freight.cargo.site/t/original/i/f6392bd4c151a3b8288e95c81a2ecbc4c9996845eb4443b47822fcb30bc1d9ef/Cantu-Crop-Hair-Type-2.png" data-mid="181490443" border="0" src="https://freight.cargo.site/w/1000/i/f6392bd4c151a3b8288e95c81a2ecbc4c9996845eb4443b47822fcb30bc1d9ef/Cantu-Crop-Hair-Type-2.png" /> <img width="2388" height="1431" width_o="2388" height_o="1431" data-src="https://freight.cargo.site/t/original/i/0b8060725a25e3d2a951e19499e408949aeafe35336f3026933b2eb970b7bcfe/Cantu-Crop-Hair-Type-3.png" data-mid="181490444" border="0" src="https://freight.cargo.site/w/1000/i/0b8060725a25e3d2a951e19499e408949aeafe35336f3026933b2eb970b7bcfe/Cantu-Crop-Hair-Type-3.png" /> <img width="2388" height="1426" width_o="2388" height_o="1426" data-src="https://freight.cargo.site/t/original/i/f714997c234fff6ca5bec1184e55976a4be3b6672d3c946961b10adac333211c/Cantu-Crop-Hair-Type-4.png" data-mid="181490445" border="0" src="https://freight.cargo.site/w/1000/i/f714997c234fff6ca5bec1184e55976a4be3b6672d3c946961b10adac333211c/Cantu-Crop-Hair-Type-4.png" /> <img width="2388" height="1433" width_o="2388" height_o="1433" data-src="https://freight.cargo.site/t/original/i/ce031b85100326054426fcb215d9c78fb70cfa4df0c880814c12c8a02a9d7daa/Cantu-Crop-Hair-Type-1.png" data-mid="181490442" border="0" src="https://freight.cargo.site/w/1000/i/ce031b85100326054426fcb215d9c78fb70cfa4df0c880814c12c8a02a9d7daa/Cantu-Crop-Hair-Type-1.png" /> <img width="2388" height="10302" width_o="2388" height_o="10302" data-src="https://freight.cargo.site/t/original/i/d2b64a4907136adc809e609238f2254ca2f909a96f06480b5c05ce06eac11b57/Web-1-crop.png" data-mid="181489511" border="0" src="https://freight.cargo.site/w/1000/i/d2b64a4907136adc809e609238f2254ca2f909a96f06480b5c05ce06eac11b57/Web-1-crop.png" /> https://nateandersonp.cargo.site/rally-1 Thu, 08 Jun 2023 17:51:35 +0000 NPA https://nateandersonp.cargo.site/rally-1 rally&nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/7cd407f8d0ea162a743b35aff0b46bf455a7c62acdf9e30a9b816400a84eaacd/ezgif-4-7e5ab4d589.gif" data-mid="181502689" border="0" src="https://freight.cargo.site/w/600/i/7cd407f8d0ea162a743b35aff0b46bf455a7c62acdf9e30a9b816400a84eaacd/ezgif-4-7e5ab4d589.gif" /> rally democratizes alternative investments and provides access, liquidity and transparency to markets that have traditionally been only available to a select few. mass appeal established and produced various content formats featuring their investment assets, developed the brand’s voice, created a visual identity, and connected directly with audiences daily on social. 2020 client: rally agency: mass appeal <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/85acb3e9600a83f99370a0df635efc235b68316fd7f1fb95173d3ea4f1677ca3/ezgif-6-c232a1a50d20.gif" data-mid="181500437" border="0" src="https://freight.cargo.site/w/600/i/85acb3e9600a83f99370a0df635efc235b68316fd7f1fb95173d3ea4f1677ca3/ezgif-6-c232a1a50d20.gif" /> <img width="600" height="706" width_o="600" height_o="706" data-src="https://freight.cargo.site/t/original/i/99b85415893aac8fdb00564321dec6396f839f30af2af43d6103e9c4c9596686/ezgif-6-0cca04b270b7.gif" data-mid="181500643" border="0" src="https://freight.cargo.site/w/600/i/99b85415893aac8fdb00564321dec6396f839f30af2af43d6103e9c4c9596686/ezgif-6-0cca04b270b7.gif" /> <img width="480" height="320" width_o="480" height_o="320" data-src="https://freight.cargo.site/t/original/i/a67c8b4b890d1de0278ed3469cb1f5a7df550a4b415a0804f954181a9a7478e5/giphy-3.gif" data-mid="181500544" border="0" 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data-src="https://freight.cargo.site/t/original/i/a01c0cd272ec613c8dbc44673426e17c36a760ef5c5c46683e4a2182afaab144/ezgif-6-983ff2ca418e.gif" data-mid="181500472" border="0" src="https://freight.cargo.site/w/600/i/a01c0cd272ec613c8dbc44673426e17c36a760ef5c5c46683e4a2182afaab144/ezgif-6-983ff2ca418e.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2ad49b727bacdc4815e1b7e7e4cf086c27570bb251a7347e3d7f6f44a9f280b8/ezgif-6-823390c78da8.gif" data-mid="181500665" border="0" src="https://freight.cargo.site/w/600/i/2ad49b727bacdc4815e1b7e7e4cf086c27570bb251a7347e3d7f6f44a9f280b8/ezgif-6-823390c78da8.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/556b3e8373cd9a5067e248901593adeee313f7a39e07d42cc3308dd1df66a97c/giphy.gif" data-mid="181501216" border="0" src="https://freight.cargo.site/w/480/i/556b3e8373cd9a5067e248901593adeee313f7a39e07d42cc3308dd1df66a97c/giphy.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/64bef4d7b7c584e4f2099fec094e4c2acffbb954601e260b0a81cc3560fae290/giphy-1.gif" data-mid="181501289" border="0" src="https://freight.cargo.site/w/480/i/64bef4d7b7c584e4f2099fec094e4c2acffbb954601e260b0a81cc3560fae290/giphy-1.gif" /> https://nateandersonp.cargo.site/google-1 Thu, 08 Jun 2023 18:51:11 +0000 NPA https://nateandersonp.cargo.site/google-1 googlepixel for valentine's day, google pixel celebrated all forms of love, promoting inclusivity. the tv and social campaign featured talent from the show broad city, along with ugc from chloe x halle, inspiring individuals to express their definition of love through the pixel lens. 2018client: googleagency: viacom <img width="3008" height="3421" width_o="3008" height_o="3421" data-src="https://freight.cargo.site/t/original/i/f19ae1eb1a9ae467f8fe98b120ee08312e5bf44ae49411744ec15a869a426de6/Ilana_DarkPostPhoto_FINAL-v2.jpg" data-mid="181507913" border="0" src="https://freight.cargo.site/w/1000/i/f19ae1eb1a9ae467f8fe98b120ee08312e5bf44ae49411744ec15a869a426de6/Ilana_DarkPostPhoto_FINAL-v2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b41775cae531fa28fe9ef96dd01106a92b4a3f257bebb634768e3b5a613f8726/Abbi_DarkPostPhoto_FINAL-v2.jpg" data-mid="181507912" border="0" src="https://freight.cargo.site/w/1000/i/b41775cae531fa28fe9ef96dd01106a92b4a3f257bebb634768e3b5a613f8726/Abbi_DarkPostPhoto_FINAL-v2.jpg" /> https://nateandersonp.cargo.site/Info Sun, 07 May 2023 16:29:25 +0000 NPA https://nateandersonp.cargo.site/Info nate anderson is an award-winning brooklyn-based creative with an interest in crafting and amplifying stories that challenge convention. with over a decade of industry expertise, he has worked across a spectrum of creative and strategic roles. his work has earned attention and acclaim for their creativity and effectiveness. he has also participated as a juror for the one club's young guns competition. most recently, he served as a creative director at retrospect, a black-owned creative strategy, design, and research company that builds culture-forward brand experiences. here are some of the places he’s worked: retrospect (nyc) edelman (aus, nyc) media.monks (nyc) mass appeal (nyc) viacom (nyc) vice (aus) totem (aus) sony music (sf) fullscreen (la) recognitions: 2024 Webby Winner: Video Corporate Social Responsibility (Branded) emaillinkedin instagram <img width="668" height="667" width_o="668" height_o="667" data-src="https://freight.cargo.site/t/original/i/2cccb24a4b374bb3041da45b9bcbeae1374e5d175be4b6585f56b980dbff5ff4/Site_Badges_2024_bw_webby_winner.png" data-mid="209658107" border="0" 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