sheamoisture
black men loveas black men evolve their perspectives on self-care, wellness, and embracing their complexities, sheamoisture aimed to create a safe space for this journey.
the 'black men love' campaign was a celebration and normalization of the multifaceted experiences of black men.
developed as a full-funnel initiative with video assets at the core, the campaign highlighted authentic stories redefining love for self and community in black men's own words.
the social video content resonated deeply, with the campaign earning a webby award in the corporate social responsibility category.
2023
client: unilever / sheamoisture
agency: retrospect
recognitions: 2024 Webby Winner Video Corporate Social Responsibility (Branded)
the 'black men love' campaign was a celebration and normalization of the multifaceted experiences of black men.
developed as a full-funnel initiative with video assets at the core, the campaign highlighted authentic stories redefining love for self and community in black men's own words.
the social video content resonated deeply, with the campaign earning a webby award in the corporate social responsibility category.
2023
client: unilever / sheamoisture
agency: retrospect
recognitions: 2024 Webby Winner Video Corporate Social Responsibility (Branded)
