spotify
frequencyspotify’s frequency is their dedicated platform for black creators and listeners.
as a prelude to mental health awareness month, the campaign, 'waves of wellness', engaged the gen z demographic, spotlighted mental health, self-care, and the essence of black joy.
this 360 campaign incorporated both online and offline experiences.
an impactful element of the strategy was an out-of-home (ooh) video ad displayed in penn plaza.
organic and paid social video content was also produced for youtube, instagram, and tiktok, along with audio ads on spotify.
the campaign gained significant traction, achieving over 3.7 million views on instagram within the first 24 hours.
2023
client: spotify
agency: retrospect
as a prelude to mental health awareness month, the campaign, 'waves of wellness', engaged the gen z demographic, spotlighted mental health, self-care, and the essence of black joy.
this 360 campaign incorporated both online and offline experiences.
an impactful element of the strategy was an out-of-home (ooh) video ad displayed in penn plaza.
organic and paid social video content was also produced for youtube, instagram, and tiktok, along with audio ads on spotify.
the campaign gained significant traction, achieving over 3.7 million views on instagram within the first 24 hours.
2023
client: spotify
agency: retrospect