to address the challenges surrounding misconceptions, engagement, and support for black-owned brands and creators, a collaboration was formed for walmart’s brand platform, ‘black & unlimited’.
the strategic execution amplified the voices of black artists and entrepreneurs across various channels, including tv, radio/ spotify, user-generated social content, and commissioned artwork.
multiple content streams were designed, creating a platform for black creators and thereby positioning walmart as a supportive ally in their journey.

2023
client: walmart
agency: retrospect & bbh
media partners: bet, revolt
artists: tyler clark, lyne lucien, jamilla okubu, adrian o. walker
artwork: lyne lucien (bottom right), jamilla okubu (middle right)